New Stuff

We'll be rolling out some new stuff for all our stores and partner stores this July. Hope to see you guys. Here's an update of where we're selling in Manila so far:

3rd Flr, Eastwood City Walk 2
Grnd Flr, SM North Edsa (Main Mall)
Grnd Flr, SM Mall of Asia (Main Mall)
3rd Flr, SM Megamall (Building A)
2nd Flr, SM Manila
2nd Flr, SM San Lazaro
Grnd Flr, Market! Market! (Street Market)

Gift Gate stores
Toy Kingdom stores
Rustan's Department stores

Battery Carousel

Who says merry-go-rounds are just for kids? This hi-tech aquarium-themed wonder ride by Weisz + Yoes will have people flying to New York just to have a turn. Check out the great description from a recent article on Wired:

Instead of garishly painted horses, the seats will be translucent fiberglass molded into dolphins, turtles, clownfish, and other marine life. And unlike a traditional carousel, which spreads out from a center column like an umbrella, these creatures will be supported from below on a turntable, allowing unobstructed 360-degree views. All this will be housed in a nautilus-shaped structure featuring 93 SmartGlass windows that darken during the three-minute ride to simulate the experience of diving to the ocean floor. The final touch: Multiple projectors will fill the interior with images of marine life that slowly change to match what you'd actually see during a descent.

Movie: Bee Movie

Superstar comedians Jerry Seinfeld and Chris Rock team-up with Steven Spielberg to make...a cartoon? Gotta love the trailer though which explains why they made a cartoon out of it. Check it out.

Art-sy Karaoke Space

This is by far the coolest karaoke place we've ever seen.

Visitor Submissions

This month, we found these product ideas in our email inbox (itscoolclub@gmail.com) courtesy of online guest Karen Umaly. Thanks for sharing Karen! =)

Brand Role Model: Lily Allen

Lily Allen, the sweet n' sassy British alternative pop artist, personifies what we want It's Cool to become when it grows up. She flaunts a unique child-like style that is still undeniably sophisticated. She sings uncensored with a sweet smile on her face. She matches girlie dresses with sneakers like no other. She has the world marching to the bratty beat of her own drum.





Second photo from the top was taken from neil365 and the next photo comes from Brian Romero.

Cell Phone Txts

Message: Hi, i am jerwyne, is this the itscoolclub? I saw several keychain items, and i would like to inquire if you're accepting made 2 order custom design of the said items? Thank you!

Reply: hi =) we can, but the minimum quantity is pretty high. may we knw th occasion? if you want, u can send us th design at itscoolclub@gmail.com =) there's also a chance that we're making smthing similar to what u want so we can let u knw =)

Message: Its for a wedding, im thinking of a rag doll like newly weds wearing gown and tuxedo. I have d design and maybe i can email it 2 u on monday. How much will it cost me for 100-150pcs? Thanks you!

Reply: we'll take a look at th design and get back to u =) when will u need these items?

Message: D wedding will be sometime in january but i will be needing it on december! Can i just ask 4 an estimate quotation for d 100-150pcs. Simpliest couple design, i just want 2 have an idea! Thanks!

Reply: well, 100-150pcs probably wnt be enough to make it totally customizable at a reasonable price. but if we hav smthng coming up that comes close to th design u want, th price range can be anywhere between 50-100 pesos per piece depending on quality, size & degree of customization =)

Message: Ah okay! Thanks! I'll try 2 email d design 2night or on monday! I'll just text you then! Thank you!

Reply: no problem =) hope we can help u get what u want =)

Cell Phone Txt

Message: helow 'its cool' hope na mgkarOon n kyo ng penguin...

Reply: hi =) penguins should be available by end of july =)

Sugar Lullaby's Blog

We encourage everyone to check out our friend Tarn's new Sugar Lullaby blog that covers her latest design projects and cool sightings in Thailand such as this art hotel (pictured) called Reflecttions.

Maxims Order

The owner of Maxims restaurant ordered chickens from us haha usually it's the other way around. We recently got a request for 150 mini plush chickens (probably for giveaways). We'll see what happens.

Great Bear Idea

Our Thai designer friend Tarn sent this bottle of bears that she handmade and we are absolutely in love with the whole package. Check out the candy-colored stars she attached to each bear too. What a great knack for detail! We're trying to figure out how to mass produce this so we can offer it to all customers.

On Pink Magazine

We've got five mentions on the latest issue of Pink Magazine =)

This month the editors hugged us, gave us away, advertised us and offered us as rewards for answering their back-to-school survey.

New Product Charms

Just some new little trinkets that we're releasing come end of July. We've got zodiac sign pigs with retractable bodies, mini bears + rabbits, and some red giraffes just because we've never had anything like them before.

Cell Phone Txts

Message: R u stl located at markt markt? Wer? Id lyk 2 get ur notebuks nd odr accesories wt d colorfl liquid filled dsgn

Reply: hi =) we moved our market! market! store to the newly opened Street Market area near the main activity center of th mall. we're just across blue magic's shop =)

Message: In wat othr branches cn i also get d colorfl liquid filled dsgn products lyk notebuk, pencil holdr etc? U also hv it at market?

Reply: yup =) u can also find them at out eastwood store at th 3rd flr of citywalk 2 (floor before the cinemas) =)

Cell Phone Txts

Message: Gud Morning, meron pa po ba kyo mga ivf trinkets? Ty

Reply: sorry for the late reply. ivf trinkets should be in stores by nxt weekend =)

Message: Ok kindly inform me po f meron na sa eastwud, ty

Dairy Cow

We were actually debating how um...anatomically correct we were going to make this cow. The most obvious question being: Do the milk teats make the cow more cute or awkward? As you can see, we decided to agree with nature and just go for it.

Cell Phone Txt

Message: good even..were u able to get a cartoon illustrator/animator already?do u have new stuffs this com. aug. bec its my birthday.will u reopen br. in fairview or a new 1 in ever gotesco or podium or shngrila mall or megamall.i also go there.tnx

Reply: hi mala jean =) we're in china ryt now =) we were actually able to find a great illustrator in thailand haha new stuff will be coming out this month & nxt. will post updates on itscoolclub.com soon =) & of course, your birthday is encircled on our calendar =) if you're in podium, u can look for us inside toy kingdom. we're also at th toy section of all rustan's dept. stores. we hav a cart in megamall at th 3rd flr, bldg A, fronting Tokyo Tokyo =)

Cell Phone Txt

Message: Gud mOrning. I have a question, hOw do i clean my 'its cool' stuffd toys? Thanks

Reply: hand wash wth cold water and flat dry. no bleach, no iron, no dry clean =)

Penguin

We've got a new penguin toy coming out around mid-July this year. Last year we got a lot of requests to just clone Happy Feet characters. We opted to do something a bit more original. We'll see if it pays off.

On Chalk Magazine Survey

We're giving away 25 toys for this month's Chalk Magazine readers who answer the survey which is next to a feature on a Php34,300 Louis Vuitton sandal.

Hey, you can actually fax in the survey.

On Meg Magazine

We make two appearances in Meg's latest June issue. "All Clear" features some of our remaining liquid jelly items (now on sale). Love the colors in the layout background, but we're not sure if they're colored rocks, candy or breakfast cereal.

"9 Ways to Celebrate Friendship" is exactly that. Readers write about what they do with their close friends and the best entries get featured on the page. We then supply the rewards for interacting with the magazine. This is nice for us too because it gives us a chance to learn more about the recipients. We were really impressed with 21 year old Ateneo de Manila student AJ Cruz's idea of fun:

In our barkada, every summer, Christmas break or whenever one of us is celebrating a birthday, we make it a point to do volunteer work - we cook meals and make packed lunches, and then we drive around in the slum areas near our school and have a party with the kids there.

Toy Kingdom Mall of Asia Display

This is one of those things that will mean a lot more to us than anyone else outside the company. For the first time ever, we have a display shelf that we made and designed ourselves inside someone else's store (Toy Kingdom, Mall of Asia). We actually made this more out of necessity than pride. The existing shelves inside the store were simply too narrow for us. To be perfectly honest, they seemed more fit for books than actual toys. The products we could squeeze in were at risk of damage and the products that were too big to be displayed could obviously not be sold.

That being said, we are very proud to offer our stuff on something with our name on it. If sales pick up enough, we might do more of these for other stores in the near future.