If you are going to do giant outdoor advertising, don't just go big for the sake of going big. Context is key so your message doesn't end up looking obnoxious and desperate.Here's a perfect example by Ogilvy & Mather. They used giant Lego posters on buildings to transform the look of the whole area surrounding them.
It's toy advertising that an entire city can have fun with. Thanks to Adverblog for spreading the word.
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