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"I have resurrected this icon and forced it to adapt to a new and unfamiliar environment. Some see the beauty, others cannot look past the scars. Ultimately, the choice is irrelevant. What matters is that a small one-eared bunny was given the chance to tell its story."
Being reminded of the classic story also gave us a new sense of purpose. There's no better mission than making toys that customers everywhere will love to death.
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