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Tuesday, October 9, 2007

Shining the Light with Pathways



We've constantly stated that we're a strong supporter of education here at It's Cool, particularly for higher education (i.e. college level). We believe that closing the higher education gap between rich and poor will go a long way in solving the gap between rich and poor itself. Higher education is also a significant driver of creativity, culture, art and smart world-changing behavior (four things that we obviously want more of). It's no surprise then that we've been working quite closely with Pathways to help gifted but underprivileged kids get a better chance of having a great college education.

Throughout the year, we've been using our gift bags as awareness advertising so that our cool customers can find out more about this wonderful organization and learn what they can do to contribute. It makes us incredibly happy to receive inquiries like this:
Ei! I'm quite interested with teaching kids during the weekend. Do you need to be an education graduate?
To answer, passion and the gameness to do good is more than enough.

Keep the inquiries coming or contact Pathways directly at:

Tel: +63(2) 426-6001 loc. 4044 to 4049
Alingal Hall
Ateneo De Manila University
Loyola Heights, Quezon City
Metro Manila 0917
Philippines

We were also a partner of Pathways in their "Shining the Light" event last April which brought together representatives from different schools all over the country for a conference on how to raise Philippine education to the next level.

Shining the Light ended with a walk for education (dubbed "educaTHON") that also saw generous celebrities participate to raise further awareness for the country's growing need for better education (figures show that an alarming 80% of the population are not even able to finish high school). The celebs included Karylle, Dingdong Dantes, TJ Manotoc, Philippine Allstars, and Starstruck survivors Vivo Ouano, Johan Santos and Jeric Rizalado.

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