Ad Inspiration 5: San Miguel

The screensaver campaign always intrigues us as a great alternative to budget breaking video ads. These days, everyone wants to do a video and post it on YouTube but we think that a fun screensaver that helps us cope with computer stress can still create buzz with mileage.

Apparently, in Hong Kong and China, a character for San Miguel beer called Sammy has been created by the marketing department as a strategy to sell more beer. OgilvyOne then created a screensaver starring Sammy.

It's amusing to see how radically different San Miguel looks outside the Philippines. Actually, it kinda looks like what San Miguel would look like if It's Cool was marketing beer.