Ad Inspiration 6: Gloss Hair Salon

The transparent umbrella says "Hair you want to show off." Umbrellas like this were given away for free by Gloss Hair Salon.

Okay, first of all, you've gotta love the non-linear creative thinking behind this. How do you come up with connecting hair cuts with umbrellas?! Second, it's an ad campaign that simultaneously rewards customers and uses them as walking broadcasters of the brand (the salon is based in perpetually rainy Vancouver).

This was actually conceptualized for free by an Ad agency called ReThink that wanted to make a name for itself (talk about a good deal!). Thanks again to Ad Goodness for being a source.