Advertising agency Avellana & Associates had a very refreshing presentation this morning on how they wanted to push our brand. The driving theme behind their proposed campaign was to make people aware of our "feel-good" company principles and values.
What we find really exciting is their ambition to not just make it known that we provide the most huggable toys in the city, but also for us to actually make a feel-good impact on our increasingly overworked, overbuzzed and overcaffeinated culture.
It's also gonna be a good thing for this blog if we push through with them because then there's gonna be a ton of cool stuff to write about.
So right now our fingers are anxiously crossed on how much it's all gonna cost (*ahem!* we know they're reading this).
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