Sales Force Insight

As we've recently discussed here, we've been working on the design of our packaging to make our products a lot more gift-worthy than they are right now (sorry to our loyal and patient existing customers!). However, even after we start giving out better looking gift bags there will always be an inevitable problem: since we can't forecast all the sizes of all our future products, it's likely that we'll always have off-size products. These products will either be too small (it looks ridiculous whenever you give an item that's far smaller than the gift bag it's in) or too big relative to our standard-sized packaging.

One of our sales people - Juvy from our Eastwood store - proposed a great solution today: invest in gift wrapping paper. It takes care of any possible off-sizes and it's actually cheaper on a per unit basis than gift bags. To avoid the heavy cost of printing our own glossy paper wrap, she proposed picking a nice clean standard design and use sticker seals to brand the package instead. Simple and brilliant.

This just goes to show how much it pays to listen to your ground troops who have the most intimate contact with your customers.