Fashion Forward

Our parent company runs clothing brands so you could say that fashion gave birth to us.

In the future, we might return to our roots.

What would It's Cool garments look like? It would have the playful tone of Narumiya and the sporty innovation of Y-3 (a collaboration between Yohji Yamamoto and Adidas).

Images taken from Sample by Phaidon Press.

*Sorry for the poor quality of the images. We wanted to scan these pages from the book, but the book was too big.