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Sunday, March 4, 2007

Grad Ball Tour Update


We've started some work on promotional material for Pink's Grad Ball Tour. Here's an excerpt of an email we sent to a designer:

1. for the tarp, i'm thinking we just keep it cute and basic. see the attached picture titled "Cool Kids." my idea is we replicate this shot in illustration/animated form using the character (maybe a "boy" version of the character can wear a neck tie and a "girl" version can wear a corsage?) or a boy/girl couple that's drawn the same way. then we add just a little visual cue to "personalize" it per school. so for the masquerade, they'll have masks in hand for example. then we put the following quote next to the image:

"and cool kids...they belong together." - Karen O

then finally our logo on the lower right corner.

2. for the table stands, i'm thinking we can do "no awkward silences" signs. like a "no smoking" sign but for awkward silences =) so we just do a nice color illustration of the character or a boy/girl couple with blank stares (refer to attached image "Awkward Silence") on their faces. then once again, visual cue to "personalize" it. then we enclose the image inside a red circle that's crossed with a diagonal line just like the one in the "no smoking" sign. then put the text "no awkward silences" at the bottom of the image. and of course again, the logo =)

what do you think?

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